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Fitness marathon platform · new season

Form isn't found — it's earned.

Online marathons from Ukraine's leading coaches: daily workouts, meal plans, a private community and an app in your pocket. Pick your distance — we'll get you to the finish line.

Choose a marathon Meet the coaches
  • 42,380participants
  • 316marathons
  • 4.9/5average rating

Coaches of the season

Coaches thousands trust

Maria KovalchukTop

Maria Kovalchuk

Strength & functional

from 899 ₴420K views
Solomiia HnatiukTop

Solomiia Hnatiuk

Yoga & flexibility

from 599 ₴285K views
Daryna BilaTop

Daryna Bila

Smart weight loss

from 749 ₴193K views
Taras Honchar

Taras Honchar

Iron start

from 1,290 ₴148K views
Kateryna Lysenko

Kateryna Lysenko

Pilates & posture

from 599 ₴97K views
Andrii Melnyk

Andrii Melnyk

Home crossfit

from 499 ₴76K views
Yurii Savchuk

Yurii Savchuk

Running & endurance

from 649 ₴64K views
Hanna Diachenko

Hanna Diachenko

Mom's form

from 799 ₴58K views
All coaches

How it works

Three steps from start to finish

01

Pick a marathon

Filters by goal, level and format: at home, in the gym, running or stretching. The price is right on the card.

02

Get access

Right after payment — the workout program, meal plan, private cohort chat and an app with all the tasks.

03

Reach the finish

Daily videos, check-ins, cohort leaderboard and 24/7 support. Access to the program stays forever.

Catalog

Hottest marathons this month

The most popular cohorts of the last 30 days. One-time payment, lifetime access.

Showing 10 of 10 marathons

Home workout on a mat At home 21 DAYS

21-Day Recharge

Maria Kovalchuk

  • 21 days
  • Beginner
  • Meal plan included
899 ₴
Details
Barbell in the gym Gym 42 DAYS

Strength Upgrade: 6 Weeks

Taras Honchar

  • 42 days
  • Intermediate
  • Year-long program
1,290 ₴
Details
Healthy food — salad bowl At home 28 DAYS

Minus 5 kg, No Diets

Daryna Bila

  • 28 days
  • Beginner
  • Smart deficit
749 ₴
Details
Back stretch on a mat At home 14 DAYS

Healthy Back in 14 Days

Solomiia Hnatiuk

  • 14 days
  • Beginner
  • 15 min a day
499 ₴
Details
Morning run outdoors Outdoor 30 DAYS

From 0 to 5K

Yurii Savchuk

  • 30 days
  • Beginner
  • 3 sessions a week
649 ₴
Details
Pilates with a roller at home At home 21 DAYS

Pilates Reformer at Home

Kateryna Lysenko

  • 21 days
  • Intermediate
  • With or without a roller
599 ₴
Details
Mom working out with her baby At home 35 DAYS

Mom-Form: Postpartum

Hanna Diachenko

  • 35 days
  • Gentle start
  • Doctor-reviewed
799 ₴
Details
Dumbbells for gym beginners Gym 30 DAYS

Gym 101

Andrii Melnyk

  • 30 days
  • Beginner
  • Core lifts technique
699 ₴
Details
Morning yoga by the window At home 30 DAYS

Morning Yoga × 30

Solomiia Hnatiuk

  • 30 days
  • Beginner
  • 20 min a day
449 ₴
Details
Muscular athlete in a dark gym Gym 56 DAYS

Final Cut: 8 Weeks

Oleh Tymchenko

  • 56 days
  • Advanced
  • Cutting cycle
1,490 ₴
Details
42,380participants in marathons
316marathons completed
12,540five-star reviews
96%of revenue goes to the coach

Archive of finishes

All-time hits

Ihor KravchenkoTop

Ihor Kravchenko

Street workouts

599 ₴512K views
Maria KovalchukTop

Maria Kovalchuk

Strength & functional

899 ₴420K views
Solomiia HnatiukTop

Solomiia Hnatiuk

Yoga & flexibility

599 ₴285K views
Daryna BilaTop

Daryna Bila

Smart weight loss

749 ₴193K views
Taras Honchar

Taras Honchar

Iron start

1,290 ₴148K views
Viktoriia PolozTop

Viktoriia Poloz

Dance cardio

549 ₴121K views

Support 24/7

The team is here — any time

Average response time — 4 minutes. These are real conversations from marathon chats.

Cohort chat · 21-Day Recharge
Oksana K. · 12:41

Couldn't decide between the gym and home — messaged support and got a program comparison within four minutes. Picked the Recharge, zero regrets.

FORMA · support

Happy to help! If you need a knee-friendly modification, just say so — I'll pass it to the coach today.

Cohort chat · Strength Upgrade
Ihor V. · 21:07

First marathon I've ever finished. The chat and the cohort leaderboard keep me going better than any motivation speech.

FORMA · support

That's all you — we're just nearby. Two weeks to the finish line, fingers crossed.

Cohort chat · Mom-Form
Marta S. · 09:15

Baby's asleep — I'm training. Short videos fit my day perfectly, thanks for this format.

FORMA · support

That's exactly why we built it this way. Have a great workout!

Cohort chat · From 0 to 5K
Andrii L. · 18:33

Ran my first 5K after a two-year pause. The plan works, thank you.

FORMA · support

Congrats on your debut finish! Next stop — 10K, whenever you're ready.

Cohort chat · Morning Yoga × 30
Sofiia R. · 07:52

I love that access stays forever — repeating the cohort for the second time, completely free.

FORMA · support

Yes — every program you buy stays with you. Enjoy your practice!

Direct messages
Dmytro K. · 23:40

Support replied at 11:40 PM on a Sunday. That's a level.

FORMA · support

We're on shift 24/7 — reach out anytime. Safe movements and good mood guaranteed.

Not sure where to start?

Answer three questions — or jump straight into the catalog with filters and pick by goal.

Find my marathon

Partnership

A platform for those who lead

For coaches

Your own marathon in two weeks

We bring the tools, you bring the energy. Launch cohorts and grow your audience.

  • Platform, payments and payouts with no frozen funds
  • Private communities, chats and a mobile app
  • Cohort analytics and promotion to FORMA's audience
  • 96% of revenue stays with the coach
Launch a marathon

For brands

Sponsor winners' prizes

Your product in the feed of thousands of participants throughout the marathon.

  • Prize funds and gifts for cohort finalists
  • Integrations with the platform's top coaches
  • Reach across 42,000+ participants
  • Transparent performance reports
Become a partner
ATLETYKA Sila Water WHEY.UA Kyiv Run PULS FLOW&GO

Questions & answers

Before the start

What is FORMA?

FORMA is Ukraine's largest marketplace for fitness marathons by independent coaches. We connect coaches and participants: some launch marathons, others run them all the way to the finish.

How does it work?

Coaches run their marathons on our platform, and every purchase directly supports the author. Right after payment you get access to the program, the private community and an app with all the tasks.

How do you help coaches?

We help launch and scale marathons: the tech platform, payment processing, communities, analytics and promotion to the FORMA audience.

What do I need to join?

A mat, the will, and 30–40 minutes a day. Most marathons are adapted for home; separate gym programs cover the technique of the core lifts.

Does access stay after the finish?

Yes — access to the program stays forever. Repeat the cohort as many times as you like, with no extra payments.